Aiming to generate R1,500 crore in revenues for the first time in two decades so as to become financially independent, public broadcaster Prasar Bharati is opening up new revenue streams. The Prasar Bharati board has now decided to allow private media companies to advertise on Doordarshan’s network of 21 channels. The move is expected to generate around R60 crore additional revenue this fiscal, and is estimated to cross R100 crore by next year. It has also endorsed auctioning of around 180 slots for TV channels on its DTH service — DD Direct Plus — which is expected to generate around R400 crore in additional revenue, up tenfold from the 2009-10 fiscal. FE was first to report this last month. Prasar Bharati's radio arm, All India Radio (AIR), is also being spruced up with plans to launch over 200 AIR FM stations to tap local advertisers.
Source: Financial Express