Saturday, April 7, 2012

PARLIAMENT PANEL SOUNDS ALERT ON EXPENDITURE OF PRASAR BHARATI

 With expendi-ture consistently overshooting earnings by a wide margin, public broadcaster Prasar Bharati is in danger of a complete erosion of its reserves, making it a financial liability for the government. In the past four years, against average annual earnings of R1,100 crore, Prasar Bharati has posted an average deficit of R1,500 crore, prompting a parliamentary panel to demand steps to raise revenues to meet operational costs and set its house in order.

As a result, Prasar Bharati has initiated several steps under its new CEO Jawahar Sircar, sources said. These include hiving off the archives divisions of All India Radio (AIR) and Doordarshan (DD) into a special purpose vehicle (SPV), sharing infrastructure of AIR and DD including towers, land and buildings with private operators including telecom players on a licence basis and providing value-added services like IVRS and SMS to consumers, among others.


Source: Financial Express

No comments:

Post a Comment