Leveraging its massive network, All India Radio, yesterday launched a free SMS service to provide news updates to its subscribers. Information and broadcasting minister, Shri Manish Tewari launched the service in New Delhi yesterday. The service, started off as a pilot project six months ago and after gathering 2 lakh subscribers, is now being thrown open to the public and aimed to gather a 5-lakh subscriber base by the month end. Subscribers are offered free messages with news and also public utility messages. Persons who wish to subscribe need to send SMS 'AIRNEWS' 'their name' to 08082080820 or give a missed call to the mentioned number.